Favourite brand values
My favourite brand for its values is WHOLE-FOODS.
What are they?
- We satisfy and delight our customers
- We promote team member growth and happiness
- We care about our communities and the environment
- We practice win-win partnerships with our suppliers
Why do I like them?
- The first goal is centred around their customer and this is super important as all brands would not survive without a customer so this needs to be the most important part of a brand strategy – I like how they want to “delight” them, this isn’t just about satisfaction, it’s about surprising and delighting people which I think is wonderful
- Promoting growth and happiness within their teams is brilliant, secondary to customers, businesses would not be who they are without the people so again this is really interesting and smart that Wholefoods have included this in their values
- As ECO is becoming more widely talked about and at the forefront of peoples minds, it sits very well that Wholefoods have included this in their values – especially as food waste is such a big topic. When you think of Wholefoods, you very much think of natural, locally sourced, packaging free products
- The value about suppliers is also a very interesting point, and again a very smart idea – a lot of business forget that in order to create a good business they need suppliers to be on their side and feel like it’s a partnership rather than a “take, take, take” approach. Its better for everyone if there are equal benefits to a relationship
Favourite brand logo
My favourite brand logo is CHANEL
Why do I like it?
I like it’s bold simplicity. It’s impactful. I like how it is instantly recognisable even without the word “Chanel” underneath it.
